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Declared Events

Stadiums Queensland is responsible for the management, operation, use and promotion of major sports facilities. The Major Sports Facilities Act 2001 ("the Act") requires that in performing these functions, Stadiums Queensland has regard to both sound commercial principles and the requirements of the tenants of the facilities.

The Act seeks to ensure major events can be attracted to Stadiums Queensland venues by protecting advertising and branding arrangements between hirers, tenants, naming rights sponsors and other commercial partners involved in the event.

 “Ambush Marketing” is where an organisation displays advertisements in the vicinity of event venues but where the organisation has no bona fide association with the event nor made any financial contribution to the staging of the event.

Ambush marketing activities have the potential to undermine the commercial arrangements Stadiums Queensland and its stakeholders have negotiated in regard to the conduct of major events and the returns, in terms of the value of advertising exposure, to all stakeholders.

The protection of these commercial arrangements is necessary because of the extent to which major events are dependent on these revenues for their viability. An eroding of the commercial value of sponsors’ investment through ambush marketing would see a retreat from the market of companies and organisations willing to sponsor major events, making them unaffordable to the average sports fan.

To this end the Act creates offences and penalties for individuals and organisations that undertake unauthorised marketing activities at events conducted at Stadiums Queensland venues where these provisions of the Act are applied.

An application can be made to Stadiums Queensland to authorise advertising that would otherwise be prohibited in the vicinity of a venue.

The ambush marketing provisions of the Act are applied to an event at a Stadiums Queensland venue by a regulation made under the Act or by a declaration made by the Governor in Council.

A regulation has been made to apply the ambush marketing provisions of the Act from 6am to midnight on an event day to ticketed sporting events organised, scheduled or endorsed by the national sporting organisations and held at the Stadiums Queensland venues as set out in the table below.


Body
Stadiums Queensland Venue
Athletics Australia
·    Queensland Sport and Athletics Centre
Australian Football League
·    The Gabba
·    Metricon Stadium
Australian Rugby League Commission
·    Suncorp Stadium
·    Cbus Super Stadium
·    1300SMILES Stadium
Australian Rugby Union
·    Suncorp Stadium
·    Cbus Super Stadium
BMX Australia
·    Sleeman Sports Complex
Cricket Australia
·    The Gabba
Cycling Australia
·    Sleeman Sports Complex
Football Federation Australia
·    Suncorp Stadium
·    Cbus Super Stadium
Tennis Australia
·    Queensland Tennis Centre


This means that the ambush marketing provisions of the Act currently apply to regular national competition events (including finals fixtures), international events and one-off events (eg, football “friendlies”) organised, scheduled or endorsed by the relevant national sporting body at Stadiums Queensland venues. 

Declarations will continue to be made to apply the ambush marketing provisions of the Act for specified event periods to other major outdoor events at Stadiums Queensland venues, such as stadium concerts and entertainment events.  The Act requires such declarations to be made and notified in the Queensland Government Gazette at least 28 days before the event.

Ambush Marketing Policy.

Advertising Authorisation Application Form. 
 

Our Venues

  • Brisbane Entertainment Centre
  • 1300Smiles Stadium
  • The 'Gabba
  • Queensland Sports and Athletics Centre
  • Queensland Tennis Centre
  • Cbus Super Stadium
  • Sleeman Sports and Aquatics Centre
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